Three ways to make an impression on your Email Marketing campaigns.

Just think to yourself what makes you open emails?
What tips you over the edge to say "That looks interesting, I'll click to see more?".

Once a customer has given you their email address this is when the relationship begins.
You have to keep the customer happy, interested and make them feel they are special, like they are the apple of your eye.
So for the single people out there i will inform you some more.

1) Amuse them.
A fun video or fact, perhaps a game or a link to a funny news article?

2) Inform them.
No-one likes being sold to unless they are asking, if you can inform them that you have a solution to their problems this would be a big hit. Familiar with that saying "Everyday is a School day?", well its true even if we are not aware of it we instinctively learn something new everyday.

3) Save them money.
But don't offer it to everyone. If someone fails under the segment inactive after 6 months then target them, but why give out vouchers for everyone? even to loyal customers; they are already active and spending money, in hindsight you are practically giving money out for free.

Conclusion:
There are ways you can incorporate all these methods into one email, and it can be automated to be sent to the right person at the right time using the right channel.

To see how, Click here to start increasing your conversion and revenue.