Lets look at it this way imagine your email marketing was a friend you had. That friend however never listened to what you said, was never relevant and just kept annoying you. Would you be friends with her?
No. I didn't think so, so what we at Copernica try to do is implement everything that is opposite with how the bad guys do their email marketing.
Basically we want to be like your best friend you can't live without.
Digital marketers still do this mistake everyday, why? because they feel they know what they are doing without having taken time out of their busy "successful" marketing campaigns. In actual fact they are stuck in a routine that is working for them enough not to question it due to the fear of the Economy. When really you could improve so much more with just one simple easy to do switch.. seriously we help make it painless as possible.
Here are 3 mishaps you are probably doing and you don't know.
1) Talking to anyone who will listen:
We are not in the middle of the high street shouting at anyone who will hear our offers. We are visiting someone who is checking their emails in the home, car or work. You need to be as personal with them as they are feeling when opening each email you send them.
Get to know them, collect their behavior what they like what they share on social media, what they say about you on your surveys.
2) Not forward thinking:
When doing automated marketing you have time to plan. When someone visits you at your stand at a marketing event, have a nurturing campaign ready!
As soon as they put their email address, name and number on to an Application form on your IPad, start the automated campaign to contact them straight away. Stay and keep the momentum with you prospect.
After day 2 send a campaign asking how they found the event, we will be in contact with you shortly. Then pick it up from there.
3) Not listening:
If a prospect shows a certain interest in a category and you don't pick up on this behavior and still send them a generic email then to be quite frank you deserve to be spammed.
With the latest tracking avilable at Copernica for example you can see where your customers have come from, where they are going and where they are in their purchasing journey.
Online there is no shop assistant to help them (guide them), invest in a tool that can replace that person who would normally do that job or else you will lose business.
A colleague of mine purchased off a sports shop online some mens jogging shorts. What email did he get?
A generic email a week later with special offers on Female sports bras. Safe to say my colleague bought 2.
I give real life examples so you learn from others mistakes before you make your own, costing you more than a life lesson.
If you wish to know more about online tracking and how to avoid these mistakes please contact me at sarah.talbot@copernica.com or call 0161-822-2558.
No comments:
Post a Comment