Christmas last year saw a rise in sales of smart phones and tablets, so it should be made aware that you should ensure you use the right channel in order to target the right audience.
Smart phone statistics:
Teenagers are an example of the shift in change. Back in my childhood days before the internet and mobile phones,Television was the main stage. However nowadays the traditional activities of using their smart phones has taken over the urge to watch TV with 23% claiming to watch less, and 15% admitting to read fewer books.
25% Homes in the UK in 2000 had internet. However that increase dramatically in 2011 to 76%.
1) Email a guide in November, or do what Tesco do and start your winter campaigns in summer!
2)Less is More, so hopefully during the year you have already collected your segments and are ready to start your targeted campaigns. If you haven't don't worry you are in expert hands.
3) GET AN ABANDONED CART CAMPAIGN. if you have managed to survive the year without one I take my hat off to you. However you are causing more work for yourself and potentially loosing a lot of prospects to competitors so this is priority!
4) Everyone likes a festive competition, 4% of those who enter are the ones who place an order. Listrak states "80% of new subscribers were acquired through a sweepstakes, and placed an order within six months".
Contact me through email sarah.talbot@copernica.com or check out our website. Copernica.
0161-822-2558.
Sources: http://consumers.ofcom.org.uk/2011/08/a-nation-addicted-to-smartphones/
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