Progressive Profiling,

 We all know the importance of asking questions, however, if you think about it like dating, you will see why asking too many questions in one go can make the other person switch off to you.

In order to decrease the amount of forms abandoned, and increase the engagement you receive, the best practice is only ask 2 or 3 questions at a time.
Don't worry about asking all the questions at once, get the key information first, i.e. 'Email address' and 'name'. Then the next time they visit, ask 'job position' & 'telephone'. 

It is important to take advantage of the fact that each return of a prospect is an opportunity to understand them better.SO DON'T WASTE IT!

• Increased conversion rate. Progressive profiling lets you dole out questions over time, rather than hitting someone with, for example, 20 questions on their first visit (which will likely send them running the other way!). Which results in less form abandonment's.
• Better experience. Dynamic forms mean your leads only see the fields, and questions that pertain to them. Forms stay small, tidy, and unobtrusive.
• Time Saver. Rather than having to create multiple forms and associated landing pages, progressive profiling allows you to create one "master" form that dynamically responds to each lead based on their previous actions and information.
• Improved targeting. Progressive profiling allows you to craft and hone nurturing campaigns that are more closely tailored to your leads and produce better results. Relevance is key!
• Shortened sales cycle. The dynamic nature of progressive profiling helps marketers more quickly, and uncover which leads are qualified and which need more nurturing. In turn, sales can spend more time focused on the hot opportunities. And ensuring ways to convert cold leads to warm.

 If this article interested you, follow me on Twitter @SarahLouiseTalb.

Good luck in your projects!

3 Holiday Strategies For Your Business

It's that time of year again, for some it's joy, for others it's chaos.
There is nothing worse to kill the holiday spirit, like the panic of last minute shopping. This is where you swoop in, here are 3 holiday strategies you can offer your customers this year, to ensure their traumatic experience is minimal. Here are a few cart and browse abandonment strategies you can implement in plenty of time for Christmas.

Browsing Leads To Buying

 Browsing doesn't always lead to abandonment, so long as there is a campaign to win back them shopping carts left. With cart abandonment, you can capture these browsers' behaviors, notice patterns, and trigger emails based on category browsed/interests.

Here is an  example as to how this can benefit your company this Christmas.
If a customer is looking at dolls house October/November, there is a good chance it is research prep for Father Christmas.
As long as you have their email address, you can send a list of best selling toys in regards to the appropriate age/gender groups. To find out more ways you can capture and obtain email addresses, click here to see a previous article.  


Personalisation is the key for this holiday, to be relevant and targeted with the messages, images and product categories sent.

 Don't Fold Too Quickly

If your  customers don't respond quickly to your first attempt at cart recovery, don't worry. It could be because the price is too high, or they are waiting to see if there is a better deal elsewhere. The way to get around this, is by setting up a trigger campaign based on abandoned items, sales, or better yet "stock is getting low" campaigns.

Sweet & Simple

When it comes down to it, adding a sense of urgency by offering a limited-time discount/ limited stock/ or free shipping if they complete a purchase soon. This could be the considering factors necessary for them to purchase with you. 

With these winning strategies, you'll help customers avoid the Christmas Chaos, and hopefully gain their trust and loyalty for life. 

If you liked this article, then feel free to follow me on Twitter @SarahLouiseTalb and