Marketing Automation: Big data improve Small Businesses.

Regarding an earlier article I discussed why small businesses should not be scared of Big Data, with this still in my mind due to an earlier discussion I had with a prospect, I feel I needed to elaborate more.
This is a short guide advising 'How to succeed' with Automating your campaigns and not being afraid to expand your horizons. It is a big world out there (FACT) so why shouldn't you use big data and keep up with the competition?

1) Do a customer Analysis:
-Who do you aim to target.
-What segments do you think will best aim at that target audience.
-How will you extrapolate the data in order to get the relevant information.

If this sounds complicated already don't worry a dedicated team and 24/7 support will be at your disposal.

2) Data Analysis:
-First of all prepare your business for an increase in demand/ROI. A strategy of the process of nurturing your prospects should be a clear and divisive one.
-Regularly have someone check data. It could be useful for a lot of decision and strategy making.
-We have developed a user score, so contact the customers that have not be active in 6 months and gain back their attention! if they fall under the twelve month segment then offer an incentive to win back their hearts. More information can be given. 

Conclusion:
It is no longer acceptable to complain about being a small business and not being able to match the size of your business with the data being used. Like Steve Jobs was, there will always be innovative people who will build technology to make your lives easier. Unfortunately I have found that the current market is saturated with Email Marketing vendors that have gained their customers and increased their profit margins but have ceased to keep innovative.

Here at Copernica we strive to keep on top of any shift in the market, constantly improve our technology and most of all provide current and relevant case studies to help automate your campaigns!
4,000 end users and 200+ partners can't be wrong.