How to measure your ROI.

Finally there are marketers out there that are starting to understand the importance of Marketing Automation!
Granted most of them live in the USA, but Rome was not built in a day.
A source told me that that the adoption of automated marketing it expected to increase to 50% by 2015.

So why are people not doing it now? I have already previously explained why small businesses should not be scared of big data, but sometimes you cant teach an old dog new tricks.

Nurture Campaigns: This type of campaign is aimed at the prospects that
are not ready to engage in the sales process yet but are starting to show interest in the brand. With Marketing Automation can collect behavior data this builds up a brand relationship, and responding to contacts' actions.

Lead Scoring: A company using lead scoring could see up to 138% ROI than those who do not. The more accurate marketers use their lead nurturing models the higher the quality of leads.
Being patient and realistic about the businesses needs and goals will ensure the best results for your company. With marketing Automation quickly becoming a thing of the future it will be only a matter of time until you will adopt it yourself, So keep ahead of the trending marketing and the new technology as only then will your business be able to succeed long term.
I have the best campaign type ideas to help inspire a new fresh strategy for your business, I am also available to show you through a demo as to how we at Copernica can improve your RIO and the age of Automation.


For any further information please contact sarah.talbot@copernica.com or sign up for a Copernica newsletter.