E-Coupons have there own unique bar code allowing you to track the live statistics of that campaign.
Here in this article are 3 ways to make E-Coupons work for you and your campaigns.
1) Fraud-Avoid:
Deliver the coupon on landing page other than an email to prevent fraud: Limited the time the coupon can be downloaded to avoid multiple purchases, and only show the coupon when the user has printed it off.
Is it the businesses goal to offer a 20% discount or 10% discount? remember a discount is to entice people to shop with you, not to pay them to shop with you. Keep some value to your business by not giving them outrageous offers such as 50% food AND drinks, instead offer 20% off all selected items with this coupon plus 10% when you refer a friend. This method will also increase the amount of emails you can collect online through your store.
3) Use personalised coupons:
This makes the coupon individual and relevant to the customer, it has a more personal feel to it than a generic one that has just been blasted out.
It will also ensure a high engagement and redemption within your campaign, and also deter that individual away from any fraudulent activities such as re-posting it or photo-shopping.
How can you measure? What can you measure?
Track the about of redemption you have taken from that campaign, (have a dead-line to claim the offer).
Where did the redemption come from? Facebook? or the email you sent?
Was it from your email rewards segment? (Monitor how active that segment of loyal customers are).
Another way in seeing how people found this promotion can also be tracked by Google, was it a particular key-word ect..
This is all valuable information you can use to improve or avoid in your next campaigns. It is all an experiment to see what works for your Brand.
For more information please call 0161-822-2558, or email sarah.talbot@copernica.com
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