What is a Landing page?

Before we talk about landing pages, first, let’s discuss which what one is. 

A landing page, is a standalone web page, which is in relation to your main website, but created for a single focused objective in mind.

The goal would be to get users to sign up for a petition or competition, in exchange for their name and email address.

How can we create effective landing pages?

There are many elements that make up the anatomy of a landing page, and here are four.

Headline

You are competing for your eyes’ gaze, it must stand out, and it must be relevant to your target audience. Your mission is to communicate your core value proposition, as clearly as possible.

*Tip :

·        Use language that is simple. Don’t over complicate things.

·        Write in second person, as this will help captivate your reader’s attention.

·        Be consistent. Make sure headlines match the rest of your campaign, imagine it is a story you are telling, make it obvious they are in the right place by creating a landing page that is in keeping of your ad copy, headline and copy consistent, as it is important for your Google AdWords quality score too).

Copy & format
The body of your language page should further describe what you offer is and why visitors should download or sign up for it- your goal is to make clear the benefits of completing the form and answer the question “what’s in it for me?”.

*Tip :

·        Content should never be longer than five lines.

·        Write in a way that tells the viewer how your charity will bring benefit to your cause.

·        Proofread- Make sure there are no grammatical or spelling errors.

 Image

A picture can paint a thousand words, your goal is to use a relevant and captivating images that reinforces the benefit of your offer.

*Tip :

·         When possible, it is always better to create an original photo or video, instead of using a stock photo.

·         Video can also be used to explain your cause, or give additional information as another way to convince your visitors to fill out your form, you could also use video to communicate the results your current donors have helped the charity accomplish.

Form
The form is crucial to your landing page, since this is where the conversation takes place. The main questions to answer are what to include and how to make it- your goal should be to collect enough information from your donor to enable you to contact and qualify the lead.

*Tips :

·         Form Headline- Clearly state what action the viewer can accomplish on this page.

·         Make the form stand on the page- Surrounding it with a coloured box helps isolate it from the rest of the content.

Thank you page

This is the part that users are directed to, after completing the form. While you have your viewers’ attention, take advantage. An example, ask them to sign up for all the latest updates, or join you on social networks.

Now you’re armed and ready to create compelling and effective landing pages- get started and get the most out of Google Grants by turning visitors into active donors.

If you have any questions, or interests in Copernica marketing system, feel free to call us on 0161 822 2558, or email sarah.talbot@copernica.com and we will be sure to get back to you as soon as we can.