Do's and Don'ts for Non-Profit Tweets

Although tweeting can sound daunting, it can be an amazing way for your organisation to participate in conversations on various issues. The more brand awareness you can get for your charity, the likelihood more people will donate, and that is what really matters.

DO

1. ·         When organising an event, encourage your attendees to say hello. When you’re at the event, invite those who have interacted with you on Twitter to meet you in person.
2. ·         Track down the official hashtag, and use it in every tweet related to your event/charity.
3. ·         If you or someone from your organisation is speaking or presenting at an event, share the time, date and place of the event.
4. ·         Use live tweeting to your advantage, encourage people to tweet during your presentation, and ask any questions they might have.
5. ·         Re tweet any quotes or information that could be of interest or relation to your event, be sure to include the correct twitter handles of people and organisations mentioned in your tweets. There are a lot of copy cats in the industry.

Don’t

1. ·         Ignore questions posed in the feed, it is important to engage with your followers, and spark conversation. The more people talk about you, the more exposure it gives your charity.
2. ·         Share random links or information about your organisation. This will disengage with people, and switch them off to you. Remember relevancy is key.
3. ·         Create #hashtagsthataretoolong for your event panel. It should be simple yet catching.
4. ·         Only promote your own content. You are attending the event in order to network, and learn from people, remember when you share content, you are sharing the love.