4 ways to generate content for automated campaigns

Automated messages can be seen as a profitable way to market, to engage and to increase most businesses ROI. A few examples of the types of automated campaigns that are commonly sent out- Abandoned shopping carts, birthday emails, and drip campaigns.
(If you need any help or questions, feel free to ask me on twitter: SarahLouiseTalb).

The Narrative of your company should first be assessed, this will help  give consistency and a theme when writing your content.

1) Review your emails for copy and images so you can reuse/tweak.
Why? Imagine you currently send out each email individually, and manually. Sending the same type of message, of up-selling, cross-selling of key-products, if the email templates/ images can be transferred into these automated messages then you can quickly launch your campaigns for future series and dynamic content to expand from the single-product focus, if it applies.

2) Keep the process for sending out emails simple!
Perfection is not always a perfect solution, of course, get the foundations and basics right. A presentable email template, and a well designed message, because it is your companies reputation on the line.

3) Incorporate behavioral data. 
Automated messaging makes it easier than ever, to send out a coordinated series of emails. An example, it is easier to write content for an audience who k
nows what they want, and their interests are. Such as purchases, of a sports bra will mean in hindsight, that person will most likely not wish to receive anything about men's jumpers.
An added benefit of doing this right, is the results you get from each campaign, i.e. the click through rate, conversation rates, which can improve the design, and future content.

Remember: PRACTICE MAKES PERFECT.