The number one goal for B2B marketers is to consistently build up a customer relationship with your prospects.
There are many ways you can measure this, one is lead nurturing: by supplying them with valuable content that could in the decision making stage move the process forward. When emailing prospects it is important to grab their attention from the first minute of them showing interest on your site, using clever emails to personalize not only to the prospect but the prospects needs/interests, this will give you a competitive advantage by sending them a well-informed email which would ideally help them form a more favorable perception of your business.
Because it is becoming more important than ever to offer a personalized customer service over the internet, because it would be near impossible to sit there replying to every single question and inquiry by hand, automated marketing campaigns are the way forward.
This will help to address any problems that may arise when making a decision to buy, once the prospect has made it into the 'Sale ready' segment and passed on to the sales rep, it is easy to loose some of the communication.
What once applied to the prospect at first does not apply once they have made the next few steps in to the customer life-cycle, and the (now) customer knows it.
The next goal is to shorten the sales cycle each time the prospect buys, Here is a link to explain how email marketing can boost your eCommerce sales.
If you would like anymore information regarding Copernica, and how you can implement new marketing campaigns in time for the new year contact: sarah.talbot@copernica.com or check out our website www.copernica.com
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