Progressive Profiling,

 We all know the importance of asking questions, however, if you think about it like dating, you will see why asking too many questions in one go can make the other person switch off to you.

In order to decrease the amount of forms abandoned, and increase the engagement you receive, the best practice is only ask 2 or 3 questions at a time.
Don't worry about asking all the questions at once, get the key information first, i.e. 'Email address' and 'name'. Then the next time they visit, ask 'job position' & 'telephone'. 

It is important to take advantage of the fact that each return of a prospect is an opportunity to understand them better.SO DON'T WASTE IT!

• Increased conversion rate. Progressive profiling lets you dole out questions over time, rather than hitting someone with, for example, 20 questions on their first visit (which will likely send them running the other way!). Which results in less form abandonment's.
• Better experience. Dynamic forms mean your leads only see the fields, and questions that pertain to them. Forms stay small, tidy, and unobtrusive.
• Time Saver. Rather than having to create multiple forms and associated landing pages, progressive profiling allows you to create one "master" form that dynamically responds to each lead based on their previous actions and information.
• Improved targeting. Progressive profiling allows you to craft and hone nurturing campaigns that are more closely tailored to your leads and produce better results. Relevance is key!
• Shortened sales cycle. The dynamic nature of progressive profiling helps marketers more quickly, and uncover which leads are qualified and which need more nurturing. In turn, sales can spend more time focused on the hot opportunities. And ensuring ways to convert cold leads to warm.

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Good luck in your projects!