There is nothing worse to kill the holiday spirit, like the panic of last minute shopping. This is where you swoop in, here are 3 holiday strategies you can offer your customers this year, to ensure their traumatic experience is minimal. Here are a few cart and browse abandonment strategies you can implement in plenty of time for Christmas.
Browsing Leads To Buying
Browsing doesn't always lead to abandonment, so long as there is a campaign to win back them shopping carts left. With cart abandonment, you can capture these browsers' behaviors, notice patterns, and trigger emails based on category browsed/interests.Here is an example as to how this can benefit your company this Christmas.
If a customer is looking at dolls house October/November, there is a good chance it is research prep for Father Christmas.
As long as you have their email address, you can send a list of best selling toys in regards to the appropriate age/gender groups. To find out more ways you can capture and obtain email addresses, click here to see a previous article.
Personalisation is the key for this holiday, to be relevant and targeted with the messages, images and product categories sent.
Don't Fold Too Quickly
If your customers don't respond quickly to your first attempt at cart recovery, don't worry. It could be because the price is too high, or they are waiting to see if there is a better deal elsewhere. The way to get around this, is by setting up a trigger campaign based on abandoned items, sales, or better yet "stock is getting low" campaigns.Sweet & Simple
When it comes down to it, adding a sense of urgency by offering a limited-time discount/ limited stock/ or free shipping if they complete a purchase soon. This could be the considering factors necessary for them to purchase with you.
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