First of all, you are going to have to work a little harder for your email addresses. Please don't think that buying an email list will help bring in quality contacts, thinking like that, is like trying to throw spaghetti at a wall and hoping it will stick.
Tip: Manage client expectations, give them something they will be happy to see. Start with:
-Welcome email.
-Informative emails.
-Special emails in order to win back repeat custom.
-Viral effect- Send this code to a friend, if they purchase within a month, you get 20% off your next shop.
-Membership advantages.
These are just a few easy to set-up email campaigns.
A few ways you can optimise your database:
1) Harness social media, to attract new customers and prospects.
2) Use special events to drive in opt-ins.
3) Optimise your website and content growth to maximise list growth.
If you would like any extra help or advice, drop an email and I will be happy to help.
sarah.talbot@copernica.com
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