5 Email Ideas You Should Implement Today!
What is important when adopting a higher marketing program is ensuring that a higher level of marketing is put into practice, this will help the quality of the email life cycle for your business, from acquisition to retention. Here are just five campaign ideas with a whole new twist on the old traditions you should implement today.
1) It's more than just a "Welcome" Email.
Just like in the real world, first impressions are
everything. As soon as you get a new subscriber it is important to establish a
common interest with them. It is a relationship with the brand you want to
create, a strong loyal customer retention, so you are going to have to find out
more about your customer and personalise
to their individual needs and wants.
If you are able to track where they browse through your website (i.e shoes section), and they sign up to your newsletter yet do not buy anything, you have important information to target them with already. (For more information click here to read all about Data, Content and social media: By Walter Van Der Scheer).
If you are able to track where they browse through your website (i.e shoes section), and they sign up to your newsletter yet do not buy anything, you have important information to target them with already. (For more information click here to read all about Data, Content and social media: By Walter Van Der Scheer).
The last thing you want to do is send an introductory email
without being armed with the relevant information targeted to their specific
needs, this could lose their interest straight away and move on to the next
website.
2) Optimise Opt-Ins
You would be surprised by how many companies choose to have
their opt-ins at the bottom of their site. Logically, In order to increase the
amount of people who opt in to your newsletters, there must first be a
reasonable amount of opt-ins made available, within eye sight of your audience.
A popular trend in the industry right now is to incorporate
popovers onto your website, This is when as soon as a visitor lands on your
page, or shortly after, a pop-up appears asking if they would like to stay up
to date with the latest news and offers by asking them sign up. As popular as
this is it can be invasive to certain types of audiences. However because it is
intrusive in the first place, it has the effectiveness that can acquire good
results if implemented correctly.
If you would like to know more about this speak to one of our partners.
If you would like to know more about this speak to one of our partners.
3) Remarket your abandoned carts
This is a campaign that is popular with many businesses, however
it is important to keep up with the advancement in technology and industry
techniques to ensure you are ahead of competitors, and here is how;
-Trigger
remarketing: When a subscriber visits a key page or section of your web
site use that information to update that persons profile automatically, to
ensure the relevant content is sent in future. Trigger marketing is when a
customer purchases a product and triggers an automated marketing campaign,
depending on the trigger and cause leading to the action to concur.
4) Make it a better birthday for your customer.
What typically happens when implementing a birthday
email campaign is this: You capture birth-date, create email with an offer,
set up the trigger and wait for the results.
Now we can do better than that, with Copernica we can
personalise the birthday campaigns with dynamic content and a series of emails.
Consider including recently browsed items in the content or, recommendations
based on previous purchases and wish lists.
It helps be more relevant and even encourages them to gift
themselves from your store!
-Don't just stop at Birthdays! Also consider "special
date" campaigns: purchase anniversaries, subscriber/membership
anniversaries or other events that can trigger happy buying memories. The
possibilities are endless with Copernica.
5) Segment based on behaviour
Sending an email that's completely irrelevant to the
recipient is the easiest way to get a quick "Delete".
An example of one of our partner’s ecommerce clients that
successfully segment their campaigns based on data, is one that is related to LiveLink New Media and their client
CPL.
CPL is a market leader in solid fuel manufacturing and
distribution. One of CPL’s ecommerce sites Coals2U, was using Campaign Monitor
and as a result suffering from a decline in subscribers and poor conversions.
Solution: Copernica was integrated with the website and
there the results began to show.
Segments such as setting up multi-step campaigns to engage with customers with the relevant types of promotions. One campaign in particular was aimed at the segment who had not bought for 30 days, 45 days and 60 days. This meant that the right message was being sent to the right person at the right time, using the right channel. Livelink also set up other automated marketing campaigns to maximise sales from abandoned baskets, abandoned checkouts ect..
Segments such as setting up multi-step campaigns to engage with customers with the relevant types of promotions. One campaign in particular was aimed at the segment who had not bought for 30 days, 45 days and 60 days. This meant that the right message was being sent to the right person at the right time, using the right channel. Livelink also set up other automated marketing campaigns to maximise sales from abandoned baskets, abandoned checkouts ect..
The result:
In six months CPL was delighted with the results, as thanks to Livelink and Copernica visits increased to the Coals2U website by 190%, increasing sales by 155%.
In six months CPL was delighted with the results, as thanks to Livelink and Copernica visits increased to the Coals2U website by 190%, increasing sales by 155%.
In addition, 35% of customers completed satisfaction
surveys, a profitable 8% conversion from abandoned checkout, 14% conversion on
anniversary of purchase, and 40% conversion on loyalty emails.
